KitchenAid Artisan Series 5-Quart Tilt-Head Stand Mixer

The KitchenAid stand mixer is an iconic kitchen appliance, with the KSM96ER model specifically referring to the Artisan Series in Empire Red. The brand's legacy dates back to 1919 when the Hobart Manufacturing Company introduced the first domestic stand mixer.

Today, KitchenAid is a key brand under the Whirlpool Corporation family. While Whirlpool is a global manufacturer, the core production of KitchenAid stand mixers has been famously concentrated in Greenville, Ohio, USA, for decades. The brand has expanded from its original mixer to include a full suite of major and small kitchen appliances, maintaining a reputation for durability and classic design.