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Newgate is a private-label brand exclusively sold by the German multinational discount retailer Lidl. These specific chicken-flavored instant noodles are designed for the UK and European markets as a budget-friendly convenience meal.
Because Newgate is a Lidl house brand, the noodles are manufactured through various third-party suppliers across multiple countries, including the United Kingdom, Ireland, and various EU locations, depending on the specific regional distribution center. Lidl maintains full control over the brand's production standards and supply chain.
Lidl is owned by the Schwarz Gruppe, a massive German retail group that also operates the Kaufland chain. As a private label, Newgate represents Lidl's internal strategy to provide high-quality alternatives to international noodle brands at a lower price point.
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