Lord Nelson Rooibos Mango Perzik tea

Lord Nelson is a private label brand primarily sold through the German discount supermarket chain Lidl. The brand offers a wide variety of teas, ranging from traditional black and green teas to fruit and herbal infusions like the Rooibos Mango Peach shown in the image. Although the brand has a British-sounding name, it is deeply rooted in the German retail landscape.

Production of Lord Nelson products is typically handled by various contract manufacturers across Europe to meet the demand of Lidl's international stores. Common manufacturing locations include Germany and Poland, though tea leaves and ingredients like Rooibos are sourced globally from regions such as South Africa. The brand is owned by the Schwarz Group, one of the largest retail groups in the world, which manages its private labels centrally to ensure consistency and cost-efficiency across its global network.