Secretul Bunicii Bușeuri cookies with plum jam and frosting

Secretul Bunicii, which translates to 'Grandma's Secret,' is a popular Romanian brand specializing in traditional pastries, cookies, and baked goods. The brand is known for utilizing nostalgic imagery and recipes that evoke a sense of home-made tradition.

The product shown, Bușeuri with plum jam and frosting, is a flagship item produced in Romania. The brand focuses on catering to specific dietary needs, as highlighted by the vegan and lactose-free labels on the packaging. Secretul Bunicii is owned by the Romanian company Lidya Com, which oversees the production and distribution within the local and regional European markets.