Made O'Meter
Discover where a brand or product originates
Leicht & Cross is a prominent German snack brand specialized in light and airy crispbreads. The brand was originally created by the German bakery group Griesson - de Beukelaer, which is known for its high-quality biscuits and baked goods. The 'Goldweizen' variety, as shown in the image, is a classic wheat-based crispbread designed for thinness and a specific crunchy texture.
Throughout its history, the manufacturing has remained concentrated in Germany, leveraging traditional European baking expertise. Today, the brand remains under the ultimate ownership of Griesson - de Beukelaer GmbH & Co. KG, a family-owned enterprise. The company is one of the leading manufacturers in the European long-life baked goods market, maintaining its headquarters and primary production facilities in Germany while distributing products across Europe and internationally.
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