Vreau din România Lapte de Consum 3.5%

Vreau din România is a private label brand created by the retail giant Kaufland, specifically designed to highlight and promote traditional Romanian products and local flavors. This specific product is a 1 liter carton of cow milk with a 3.5% fat content.

Following the brand's core mission, the milk is sourced and packaged within Romania, partnering with local dairy farmers and processors to ensure freshness and support the regional economy. The packaging prominently features the "Vreau din România" (I want from Romania) logo, indicating its commitment to local sourcing.

While the brand is focused on Romanian heritage, its ultimate ownership lies with the Schwarz Group, a German multinational retail conglomerate. Kaufland, along with Lidl, forms part of this group, which is currently the world's fourth-largest retailer by revenue. The Schwarz Group manages the brand as part of its strategy to offer localized private label ranges in its various European markets.