The Flower Farm spread

The Flower Farm is a Dutch brand established with a clear mission: to combat deforestation by offering palm oil-free alternatives to common household spreads. Founded by Marcel van Wing, the brand specifically targets the destruction of tropical rainforests caused by palm oil plantations. By using shea butter and other vegetable fats instead of palm oil, the brand positions itself as an ethical choice for conscious consumers.

The products are primarily developed and manufactured in the Netherlands. Despite its rapid growth and presence in major supermarkets across the Benelux region, the company remains independently owned by its founders and associated family offices through Flower Farm Beheer B.V. This independent structure allows them to maintain a strong focus on their environmental activism and sustainable product development into the future.