Hoff Potato Flour (Potetmel)

Hoff Potetmel is one of Norway's most iconic and traditional food products, indispensable in Norwegian kitchens for generations. It is a high-quality potato starch produced from locally grown potatoes, used extensively as a thickener for sauces, desserts, and as an essential ingredient in gluten-free baking and traditional meat dishes.

The brand is synonymous with agricultural cooperation in Norway. It is produced by HOFF SA, a cooperative owned by approximately 2,000 Norwegian potato farmers. This structure ensures that the profits and the manufacturing process remain closely tied to the Norwegian agricultural community. The potatoes are processed at their specialized facilities in Norway, primarily in the Gjøvik region.

As a cooperative, the ultimate ownership rests with the farmers themselves rather than a traditional corporate conglomerate. This model has allowed Hoff to maintain a dominant market position in Scandinavia while ensuring that the quality and origin of the ingredients remain consistent with Norwegian agricultural standards.