La Vache qui rit Naturel spreadable cheese

La Vache qui rit, known in English as The Laughing Cow, is a globally recognized brand of processed cheese products. Created by Léon Bel in France in 1921, it is famous for its iconic illustration of a red laughing cow wearing earrings that depict the product box itself. The brand is a flagship of the Bel Group.

Today, the product is manufactured in numerous facilities worldwide to meet regional demand, though its historical and primary production base remains in France. The Bel Group remains an independent, family-owned multinational firm headquartered in Suresnes, France. It continues to manage the brand's production and distribution across more than 130 countries.