Tchibo toaster (Dragonfly design)

This decorative toaster, featuring a distinct dragonfly motif, was sold through Tchibo, a famous German company known for its alternating non-food weekly themes. Tchibo started as a mail-order coffee company in 1949 and expanded significantly into household goods, electronics, and apparel. Most of their small appliances are manufactured by third-party suppliers, primarily located in China, according to their strict quality standards.

The brand is owned by the Maxingvest AG, a holding company that also holds a significant stake in Beiersdorf. Tchibo remains a cornerstone of the German retail landscape, operating both as a coffee retailer and a department store for lifestyle products. Its business model of introducing new, themed collections weekly has made items like this toaster a popular seasonal household accessory.