Vivien Paille Riz Spécial Paëlla

Vivien Paille is a historic French brand specialized in dry staples such as rice, pulses, and semolina. The brand was established in the Nord region of France, specifically in Valenciennes, where it continues to operate major processing facilities. This specific paella rice is processed and packaged in France, reflecting the brand's commitment to local industry and quality control.

The brand has undergone significant ownership changes in recent years. Long part of the Soufflet Group, it was acquired alongside its parent company by the InVivo Group, a leading French agricultural cooperative union, in 2021. Today, Vivien Paille represents a key pillar of InVivo’s retail and food strategy, focusing on sustainable agriculture and the promotion of plant-based proteins.