Harrys Longue Conservation sliced bread

Harrys is the leading brand of pre-packaged bread in France, famously founded in Châteauroux in 1970 by Paul Picard. The brand revolutionized the French market by introducing American-style soft sandwich bread (pain de mie). To this day, the majority of its production remains based in France, utilizing several local industrial bakeries to maintain its market dominance.

While Harrys heritage is deeply French, its ownership has transitioned through major international food groups. Since 2002, the brand has been a key asset of the Barilla Group, the world's leading pasta manufacturer. Under Barilla's management, Harrys has expanded its range while emphasizing 'Made in France' quality and local sourcing of wheat.