Bubly Lime Sparkling Water

Bubly is an American brand of flavored sparkling water launched in 2018 to compete in the growing unsweetened carbonated water market. It is known for its bright, colorful packaging and playful tone, often featuring conversational greetings and puns on the can tabs and labels.

The brand was created internally by PepsiCo as part of its strategic shift toward healthier beverage alternatives. While the brand originated in the United States, it has been expanded internationally. Production typically occurs in various regional bottling facilities across the USA, Canada, and other international markets to maintain local supply chains and sustainability goals.

As of 2024 and looking toward the future, Bubly remains a core brand under the PepsiCo portfolio. PepsiCo, a multinational food and beverage corporation headquartered in New York, manages the brand's global distribution, marketing, and product innovation, ensuring its place as a leader in the zero-calorie beverage sector.