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Wasabröd (8710604729062)

ownerBarilla Group (Italy)
originSweden
manufacturedmultipleCountries

The provided image features a barcode (8710604729062) corresponding to Wasa products, which are synonymous with crispbread and grain-based snacks. Originally founded in Skellefteå, Sweden, in 1919 by Karl Edvard Lundström, Wasa has grown into the world's largest producer of crispbread. The brand's manufacturing remains heavily centered in Filipstad, Sweden, and Celle, Germany, though distribution occurs globally.

Since 1999, Wasa has been owned by the Barilla Group, a prominent Italian multinational food company headquartered in Parma. Barilla has maintained the traditional Swedish heritage of the brand while expanding its reach across international markets. The brand is recognized for its commitment to sustainability, having achieved CO2 neutrality for its entire brand operations.

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