Pepe Chicken fried chicken

Pepe Chicken is a digital-first restaurant brand specialized in American-style fried chicken. It was founded in 2021 as a collaboration between the Taster group and the popular French content creator and YouTuber, FastGoodCuisine (Charles Gilles-Compagnon).

The brand operates primarily through a 'dark kitchen' model, where the food is prepared in specialized delivery-only kitchens or as virtual brands within existing restaurants. While the brand has its roots in France, it has expanded rapidly across Europe, including the United Kingdom, Spain, and Belgium. Because it operates through a network of local partner kitchens, the individual ingredients and actual cooking take place in the country of service, making its manufacturing footprint distributed across multiple nations.

Taster, the parent company, focuses on creating highly scalable dining brands optimized for third-party delivery platforms like UberEats and Deliveroo, using data to refine menus and culinary operations.