American Crew Grooming Cream

American Crew Grooming Cream is a high-performance hair styling product designed for men, known for providing high shine and strong hold. The brand was founded in 1994 by stylist David Raccuglia in Chicago, Illinois. Raccuglia's vision was to create a professional product line specifically for men's grooming needs, bridging the gap between high-end salons and traditional barbershops.

Today, American Crew is a global leader in the men's professional grooming category. While many of its core products continue to be manufactured in the United States, the brand utilizes a global supply chain for distribution and production. Since 2013, the brand has been under the ownership of Revlon, Inc., a major American multinational cosmetics company headquartered in New York City. This acquisition allowed American Crew to leverage Revlon's extensive retail distribution networks while maintaining its status as a professional-grade brand preferred by barbers and stylists worldwide.