Birra Moretti L'Autentica lager beer

Birra Moretti is a renowned Italian beer brand originally founded in Udine in 1859 by Luigi Moretti. It quickly became a symbol of Italian craftsmanship and tradition, famously featuring the 'Baffo' (the moustachioed man) on its labels since the 1940s. While it maintains its strong Italian heritage and is still prominently brewed in Italy, the brand has grown into a global icon available in over 40 countries.

In 1996, the brand was acquired by Heineken International. Since then, production has expanded to several of Heineken's global breweries to meet international demand, though the original recipe and quality standards are maintained across all locations. For the Romanian market, as indicated by the label text in the image, it is often produced locally by Heineken Romania S.A. at their regional facilities. Heineken, headquartered in Amsterdam, Netherlands, remains the ultimate owner and global distributor of the brand.