Globoplay streaming service

Globoplay is the leading Brazilian subscription video-on-demand service owned by Grupo Globo. Launched in 2015, the platform was developed to bring the vast content library of TV Globo, Brazil's largest broadcaster, into the digital age. Unlike physical goods, this digital product is primarily developed and maintained within Brazil, specifically by Globo's technology teams in Rio de Janeiro.

Globoplay remains under the ultimate ownership of Grupo Globo, the largest media conglomerate in Latin America. The original brand was created to compete with international streaming giants like Netflix by leveraging local high-quality productions, including iconic 'telenovelas', news, and exclusive original series. As of 2024 and beyond, Grupo Globo continues to be a privately held company owned by the Marinho family.