Protein Lab Oat Biscuit

Protein Lab is a private label brand primarily identified with the Danish discount supermarket chain Netto, which is part of the Salling Group. These oat biscuits are marketed as a high-protein snack option for fitness-conscious consumers.

Manufacturing for Protein Lab products often occurs in various European locations, depending on the specific product line, as Salling Group contracts different suppliers across the continent to maintain competitive pricing. The brand itself was developed in Denmark by Netto to provide affordable protein supplements and snacks. Today, the brand remains under the ultimate ownership of the Salling Group, Denmark's largest retailer, which remains 100% owned by the Salling Foundations.