Bakers Tennis Biscuits

Bakers Tennis Biscuits are one of South Africa's most iconic pantry staples, beloved for their distinct coconut and butter flavor profile and their crisp, rectangular shape. Originally launched by the Bakers company, these biscuits have become a cultural phenomenon in Southern Africa, specifically renowned for their role as the essential base for classic desserts such as peppermint crisp tart and various cheesecakes.

The brand traces its origins back to the late 19th century when John Frederick Baumann established a bakery in Durban. Over the decades, the brand evolved from a local family business into a national powerhouse under the name Bakers. Production remains centered in South Africa, maintaining the traditional recipe known for its 'golden-brown' finish.

Today, the Bakers brand is owned by National Brands Limited (NBL), which is a subsidiary of AVI Limited. Based in Johannesburg, AVI Limited is a large South African consumer goods company listed on the JSE. They manage an extensive portfolio of food, beverage, and personal care brands, ensuring that the legacy of the 'Bakersman' remains a central part of South African domestic life.