Paic Citron dishwashing liquid

Paic is a legendary brand in the French cleaning industry, best known for its iconic 'Paic Citron' dishwashing liquid. Originally launched in France, it gained massive popularity through its concentrated formula and memorable advertising campaigns emphasizing that only a single drop is needed to clean many plates.

Today, the brand is owned by the American multinational Colgate-Palmolive. While it remains a staple of French households, it is part of a global portfolio of hygiene and household products. The product is primarily manufactured in France to serve the domestic European market, benefiting from long-standing production facilities within the country.