Drum White fine-cut tobacco

Drum is a well-known brand of fine-cut hand-rolling tobacco, originally produced by the Dutch company Douwe Egberts, which dates back to 1753. The brand specifically is known for its distinctive halfzware blends. In 1998, after a series of corporate changes, the brand was acquired by Imperial Brands (formerly Imperial Tobacco) from Douwe Egberts (then under Sara Lee Corporation).

The product shown is 'Drum White', a milder version of the classic blue original. It is primarily manufactured in the Netherlands, maintaining its historical connection to Dutch tobacco blending traditions. Today, it remains one of the world's best-selling rolling tobacco brands under the global stewardship of Imperial Brands.