Crownfield Crispers Amêndoas e Mel cereal

Crownfield is a prominent private label brand exclusively distributed by the German international discount retailer Lidl. The product shown, Crownfield Crispers with almonds and honey, is manufactured for Lidl by various third-party suppliers across Europe, with common production sites located in Germany and neighboring European countries to serve regional markets like Portugal and Spain.

As a private brand, Crownfield was developed internally by Lidl to provide high-quality cereal alternatives at a lower price point. The ultimate ownership of the brand lies with the Schwarz Group, a massive multinational retail corporation headquartered in Neckarsulm, Germany. The Schwarz Group is one of the world's largest retailers, operating both the Lidl and Kaufland chains, and maintains total control over its private labels' supply chain and brand positioning.