Crownfield Muesli Crunchy and Metro Chef Dark Chocolate Buttons

Brand Origins and Ownership

This collection of products includes private label brands from two major European retail giants. Crownfield is a primary cereal brand for the German discount retailer Lidl. Originally founded in Germany, Lidl has expanded the Crownfield name across Europe to provide budget-friendly breakfast options. The manufacturing of Crownfield products typically takes place in various Western and Central European countries, depending on the specific product line and regional distribution centers.

Metro Chef is a specialized brand owned by METRO AG, a leading German multinational wholesale company. It was designed specifically to meet the needs of professional caterers and commercial kitchens, focusing on high-quality ingredients like the 2.5kg bags of dark chocolate buttons shown here. While METRO AG is headquartered in Düsseldorf, Germany, its private label products are sourced and manufactured internationally to maintain a diverse supply chain.

Ownership and Parent Companies

Crownfield is ultimately owned by the Schwarz Gruppe, a family-owned multinational retail group that also operates the Kaufland chain. Schwarz Gruppe is currently the largest European retailer and is based in Neckarsulm, Germany. Metro Chef remains under the global umbrella of METRO AG, which operates hundreds of wholesale stores across Europe and Asia. Both parent companies represent the pinnacle of German expertise in high-volume retail and logistics, focusing on sustainability and quality control for their house brands.