Simply... Chopped Tomatoes in tomato juice

Simply... is a private label brand belonging to the British supermarket giant Lidl GB. It is designed as a budget-friendly range providing essential pantry staples. While the brand is British and aimed at the UK market, the production of their canned tomato products typically takes place in Italy, leveraging the country's renowned agricultural expertise and infrastructure for high-quality tomato processing.

As a private label, the ultimate ownership lies with the Lidl Stiftung & Co. KG, a German international discount retailer chain that operates over 12,000 stores across Europe and the United States. The Simply... range is part of Lidl's strategy to offer competitive pricing by managing the supply chain directly through its retail network.