Göteborgs Kex Jätten wafer biscuits

Göteborgs Kex Jätten is a classic line of wafer biscuits originating from Sweden. These wafers are popular in Scandinavia and come in various flavors, including lemon (citron), vanilla (vanilj), strawberry (smultron), and chocolate (choklad). For many years, the brand was a staple of Swedish manufacturing, originally produced in Kungälv.

In recent years, the production of Göteborgs Kex products, including Jätten, was moved from Sweden to a new, modern production facility in Riga, Latvia. This move was part of a larger plan by the parent company to consolidate production and modernize operations. Despite the shift in manufacturing location, the brand maintains its strong Swedish identity and continues to be a market leader in the Swedish biscuit category.

The brand is currently owned by Orkla, a leading Norwegian industrial conglomerate. Orkla acquired the brand through its acquisition of Swedish and Norwegian food companies over several decades. Today, Orkla Confectionery & Snacks Sverige manages the brand within the Swedish market, while the ultimate strategic direction and ownership reside in Oslo, Norway.