La Campagna Lufttørret Skinke

La Campagna Lufttørret Skinke (Air-dried ham) is a specialized food product primarily known in the Scandinavian market. While the branding 'La Campagna' evokes an Italian feel and the meat is authentically produced in Italy, the brand itself is a private label owned by the German retail giant Lidl.

This product is part of Lidl's strategy to provide authentic international cuisines under house brands. The ham is traditionally cured and air-dried in Italy to maintain its protected geographical characteristics and flavor profiles before being packaged for distribution across Lidl's vast European store network. As a private label, Ultimate ownership lies with the Schwarz Gruppe, a multinational retail group based in Germany.