Havre Fras breakfast cereal

Havre Fras is a popular Scandinavian breakfast cereal known for its unique, pillow-shaped oat bites. Originally launched by the Swedish company Abba Seafood/Quaker Oats partnership, the brand has been a staple in Nordic households since the 1950s.

The brand's ownership has transitioned through major global food entities. It was part of the Quaker Oats Company, which subsequently became a subsidiary of PepsiCo. In more recent years, the brand in the Nordic region has been managed under a partnership involving Cereal Partners Worldwide (CPW), a joint venture between Nestlé and General Mills. Today, the manufacturing is primarily centered in Denmark to serve the Swedish, Norwegian, and Danish markets.