Rauch Happy Day Banana Juice

Rauch Happy Day is a premium fruit juice line produced by Rauch Fruchtsäfte, a long-standing family-owned Austrian company. Founded in 1919 in Rankweil, Vorarlberg, the brand has grown to become one of the largest fruit juice producers in Europe. The 'Happy Day' sub-brand is specifically known for its wide variety of flavors and high fruit content.

Production is centralized in Europe, with major facilities located in Austria, Hungary, and Serbia. The company remains an independent, family-run business holding onto its Austrian roots even as it expands internationally. The ultimate owner is the Rauch family through their industrial holdings.