Neophos Ultimate Plus dishwashing tabs

Neophos is the Danish and Nordic branding for the internationally recognized dishwasher detergent brand known as Finish. The brand was originally created by the American company Economics Laboratory (now Ecolab) in 1953. In 1987, the consumer products division, including Finish/Neophos, was acquired by the British multinational Reckitt (formerly Reckitt Benckiser).

Today, Neophos/Finish is a global leader in dishwashing technology, known for its signature Powerball innovation. While the brand has its roots in the United States, it is now owned and operated by Reckitt, headquartered in the United Kingdom. Manufacturing for the European market typically takes place in several locations across the continent, with major facilities in countries like Poland and Germany to ensure efficient distribution across the Nordic region and beyond.