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This product is a canned wild-caught Pacific Red Salmon (Sockeye) sold under the Sainsbury's private label brand. As a retailer-owned brand, Sainsbury's sources its seafood from various global fisheries to ensure consistent supply and meet sustainability standards, often indicated by MSC certification.
Sainsbury's is one of the United Kingdom's oldest and largest supermarket chains, dating back to 1869. The brand is originally British and continues to be owned by J Sainsbury plc. While the brand is quintessentially British, the salmon itself is harvested from the Pacific Ocean, typically off the coasts of Alaska or Canada, and is subsequently processed and canned either near the source or in major seafood packing hubs like Thailand before being imported to the UK market.
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