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Fuze Tea is a globally recognized beverage brand specializing in ready-to-drink tea. It was officially launched by The Coca-Cola Company in 2012 as part of its strategy to expand its health and wellness portfolio. Unlike many traditional tea brands, Fuze Tea is known for its fusion of tea extracts with fruit flavors and botanicals, such as the lime and mint combination shown in the image.
The brand has its origins in the United States, following Coca-Cola's acquisition of the Fuze Beverage company in 2007, though the international tea brand 'Fuze Tea' was developed as a distinct global venture. Today, the product is manufactured in numerous countries across the world to serve local markets, often through regional bottling partners such as Coca-Cola Hellenic Bottling Company (HBC) in Europe. The ultimate ownership remains with The Coca-Cola Company, headquartered in Atlanta, Georgia, USA.
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