Amend Expertise Oleosidade Equilibrada Shampoo

Amend Cosméticos is a well-established Brazilian brand founded in 1994, known for its focus on hair care and professional salon technologies. The Expertise line, specifically the Oleosidade Equilibrada shampoo, is designed to control scalp oiliness. The brand is entirely Brazilian, originating from the entrepreneurship of the Amend team in the metropolitan region of São Paulo. Manufacturing is primarily handled within Brazil to serve its extensive national market and international exports. As of 2024, the brand remains under its original home-grown ownership structure, continuing to operate as a prominent independent player in the Brazilian beauty sector without being acquired by global conglomerates like L'Oréal or Unilever.