KLAR Sport soft drink

KLAR is a Danish private label beverage brand primarily associated with the discount retailer REMA 1000. Specifically, KLAR Sport is a lemon-lime flavored carbonated soft drink, often marketed as a sugar-free alternative. The product prominently features the Danish flag and the text 'Tappet i Danmark' (Bottled in Denmark), indicating that while ingredients may be sourced internationally, the final production and bottling occur within Denmark.

As a private label, the brand was developed for and is owned by Reitangruppen (now Reitan Retail), the parent company of REMA 1000. The brand focuses on providing affordable, locally-bottled alternatives to major international beverage brands. The ultimate ownership lies with the Reitan family in Norway, who oversee a vast retail empire across Scandinavia and the Baltics.