Marks & Spencer Percy Pig sweets

Percy Pig is a quintessentially British brand of pig-shaped gummy sweets, first introduced by the retailer Marks & Spencer in 1992. Since its launch, Percy Pig has become a cultural icon in the United Kingdom, expanding from a single sweet variety into a wide range of merchandise, food products, and themed seasonal items.

While the brand is synonymous with British retail, the manufacturing of the gummy sweets has traditionally been centered in Germany, a region renowned for high-quality confectionery production. The product is manufactured exclusively for Marks & Spencer, which maintains full ownership of the brand name and character rights. The sweets are famous for their transition to a vegetarian-friendly recipe in recent years, removing animal gelatin to cater to a broader audience without compromising the signature soft texture and fruit flavor.