The Ordinary Alpha Arbutin 2% + HA

The Ordinary Alpha Arbutin 2% + HA is a highly popular skin brightening serum produced by DECIEM. The brand was originally founded in Toronto, Canada, in 2013 by Brandon Truaxe. It gained international fame for its commitment to clinical integrity and transparent pricing within the beauty industry.

While this specific packaging features Chinese labeling (often seen on products intended for the Asian market or exported), the product is primarily manufactured in Canada at DECIEM's own facilities in Toronto. The brand's philosophy center's on "The Abnormal Beauty Company," focusing on functional beauty.

Ownership of the brand has transitioned fully to The Estée Lauder Companies. Estée Lauder first invested in DECIEM in 2017, became the majority owner in 2021, and completed its full acquisition in 2024. As of 2026, it remains a key brand within the Estée Lauder portfolio, headquartered in New York City, USA.