Marque Repère Caresse pocket tissues

Caresse is a private label brand under the 'Marque Repère' umbrella, which is exclusive to the E.Leclerc retail chain. It specializes in paper-based hygiene products such as pocket tissues, toilet paper, and kitchen towels. These specific tissues are marketed with a menthol scent for freshness and comfort.

As a private label brand, production is managed through contracts with various European manufacturers, though the vast majority of Marque Repère products are manufactured within France to supply their domestic supermarket network. E.Leclerc, the parent organization, is a major French cooperative society and hypermarket chain founded in 1949. It remains a uniquely structured entity where individual store owners act as independent members of the cooperative, under the centralized strategic guidance of the Scamark subsidiary for private label development.