Nivea Men

Nivea Men is a leading global brand specializing in men's skincare, grooming, and personal care products. The brand is a portfolio extension of the iconic Nivea brand, which revolutionized the cosmetic industry with the invention of the first stable oil-and-water emulsion cream in the early 20th century. Today, Nivea Men offers a wide range of products including shaving gels, aftershaves, face washes, and moisturizers tailored specifically to male skin needs.

While the brand maintains deep roots in Germany, where its research and headquarters are located, its manufacturing footprint is truly global. Production occurs in various high-tech facilities across Europe, Asia, and the Americas to serve local markets efficiently. The brand is a core pillar of the Beiersdorf Group, representing German engineering in the personal care sector.

Beiersdorf AG remains the ultimate owner and operator of the brand. As a publicly traded company headquartered in Hamburg, Beiersdorf continues to invest heavily in sustainable production and skin research. The company manages various regional subsidiaries to handle distribution and local marketing, ensuring Nivea Men remains a household name in over 150 countries.