Marcel's Pancake Co. Pancakes

Marcel’s Pancake Co. is a prominent brand specializing in premium, chef-quality pancakes and pikelets. The brand originated in New Zealand, founded by Belgian chef Marcel Naenen, who combined Belgian pancake traditions with local ingredients to create a specialized product line for both retail and food service industries.

From its manufacturing base in New Plymouth, New Zealand, Marcel’s produces a variety of products including traditional pancakes, pikelets, and crepes. The production facility utilizes modern technology to maintain the texture and flavor profile associated with homemade pancakes while ensuring long shelf life through blast-freezing and modified atmosphere packaging.

In 2017, the brand became part of the Walter & Wild portfolio, a major New Zealand food company. Today, Marcel’s stands as a key player in the frozen breakfast and snack category, exported to various markets across the Asia-Pacific region while maintaining its core production and administrative head offices in New Zealand.