Baby Soft Toilet Tissue

Baby Soft is one of South Africa's most recognizable and trusted brands in the household hygiene sector, best known for its soft, quilted toilet tissue and its iconic Labrador retriever puppy mascot. The brand has established a dominant market presence by focusing on comfort and quality in the personal care category.

While the brand is a staple in South African households, its ownership is tied to a major global multinational. Baby Soft is owned and manufactured by Kimberly-Clark, an American giant in personal care products. This relationship allows the brand to benefit from international research and development while maintaining its local identity as a South African household favorite since its introduction several decades ago.

Currently, the brand is managed under the South African subsidiary of Kimberly-Clark. The manufacturing process centers around large-scale tissue mills located within South Africa, ensuring that the supply chain remains largely regional even while operating under the umbrella of a United States-based global corporation.