HelloFresh meal kit delivery service

HelloFresh is a leading global meal kit company that delivers pre-portioned ingredients and easy-to-follow recipes directly to consumers' doors. Founded in Berlin in 2011, the brand was a pioneer in the subscription-based food model, aiming to reduce food waste and simplify home cooking by providing specific quantities of ingredients needed for chosen meals.

The service operates with a decentralized supply chain model. While the brand originates from Germany, the ingredients themselves are typically sourced locally within each market of operation—such as the United States, United Kingdom, Australia, and various European countries—to ensure freshness and support regional agriculture. Consequently, the manufacturing and assembly of the boxes occur in fulfillment centers across multiple countries.

HelloFresh SE is the ultimate owner and is a publicly traded company on the Frankfurt Stock Exchange. Over the years, the company has expanded its portfolio by acquiring other food brands like Green Chef and Factor, solidifying its position as a dominant player in the international food-tech sector.