Auchan Hazelnut and Cocoa Spread

Auchan's Hazelnut and Cocoa Spread is a private-label product offered by the French retail giant Auchan. The brand traces its origins back to 1961, when the first Auchan supermarket was founded by Gérard Mulliez in Roubaix, France. As a 'store brand' product, it is designed to provide consumers with a more affordable alternative to international brands like Nutella, while maintaining European production standards.

The manufacturing of this spread typically takes place in France or other European countries where Auchan operates its supply chain, such as Spain or Italy, depending on the specific regional distributor. The brand remains under the ultimate ownership of the Mulliez family through the Association Familiale Mulliez (AFM), a major French holding company. As of 2024 and looking toward 2026, Auchan continues to focus on vertical integration, ensuring that their private-label goods meet strict nutritional and sourcing requirements, often featuring the Nutri-Score labeling seen on the packaging.