Coop Alaska Pollock Fillets (Frozen)

This product consists of frozen Alaska Pollock fillets, a white fish commonly sourced from the North Pacific. The specific product shown is part of the Coop private label brand, which is a major retailer in the Nordic region. The MSC certification on the packaging indicates that the fish is caught using sustainable methods that meet international environmental standards. While the fish is typically caught in the Pacific Ocean (FAO 61 or 67), the processing and packaging are often handled in China before being imported to the Swedish market.

Coop is owned by its members through various consumer cooperative societies. It serves as a retail giant in Sweden, focusing on providing high-quality private-label goods across various food categories. The ultimate ownership remains with the Swedish cooperative movement, ensuring that the profits and direction of the company benefit its local member-owners.