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Vitasia is a private label brand exclusively owned and sold by the German international discount retailer Lidl. The brand is designed to offer a variety of Asian-inspired food and drink products, ranging from sauces and noodles to exotic fruit beverages like this Mango and Passion Fruit nectar.
As a private label, Vitasia products are manufactured by various third-party suppliers contracted by Lidl. Depending on the specific market and production batch, these beverages are typically bottled in Germany or other European countries where Lidl operates large-scale logistics and manufacturing partnerships. While the brand carries a 'Thai Style' theme, the product is primarily developed for the European consumer market. Lidl Stiftung & Co. KG, headquartered in Neckarsulm, Germany, remains the ultimate owner and distributor of the brand globally.
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