Felix Organic Tomato Ketchup (Less Sugar & Salt)

Felix is one of Sweden's most iconic food brands, particularly famous for its ketchup and ready-made meals. The brand was founded in Eslöv, Sweden, in 1939 by Herbert Felix, an immigrant who brought Austrian expertise in vinegar and pickles to the Swedish market. Over the decades, Felix evolved from a local canning company into a staple of Swedish households.

Today, Felix is the dominant brand in the Swedish ketchup market. Production remains largely localized, with the ketchup primarily manufactured in specialized facilities in Fågelmara, Blekinge, Sweden. Ownership has shifted over the years through various mergers; currently, Felix is the flagship brand of Orkla Foods Sverige, which is a subsidiary of the Norwegian multinational Orkla ASA. The brand emphasizes sustainability and health-conscious variations, such as this organic ('Ekologisk') version which features reduced sugar and salt content and carries the KRAV organic certification.