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Kettle Cooked Chips under the Salling brand are a premium snack line produced specifically for the Danish retail market. The brand 'Salling' is a private label owned by Salling Group, Denmark's largest retailer.
These chips are known for being thick-cut, unpeeled, and thoroughly washed before being batch-cooked in a kettle to achieve a characteristic crunch. While the Salling Group oversees the brand and distribution, the manufacturing typically takes place in Denmark through specialized snack food producers. Salling Group remains a 100% Danish-owned company, primarily by the Salling Foundations, ensuring that the brand's profits and strategic direction remain within Denmark.
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