Maida Štrudle Smokva (Fig Strudels)

Maida Štrudle are traditional fig-filled soft biscuits produced by the company AS d.o.o. Jelah-Tešanj. The brand 'Maida' is part of the extensive portfolio of the AS Holding group, which is a major food and industrial conglomerate based in Bosnia and Herzegovina.

Historically, these types of fruit strudels are a staple snack in the Balkan region. The production is centralized at the AS Jelah facilities, utilizing regional recipes that emphasize a soft dough with a high fruit content filling. AS Holding remains the ultimate owner, managing the brand from its headquarters in Tešanj.