Canon IXUS compact camera

The Canon IXUS (known as PowerShot ELPH in North America) is a flagship line of compact digital cameras produced by Canon Inc. Originally launched in 1996 as a series of APS film cameras, the brand successfully transitioned to the digital era, becoming synonymous with stylish, ultra-compact point-and-shoot technology.

Canon Inc., a Japanese multinational corporation, remains the ultimate owner and manufacturer. While the company's high-end professional equipment is often made in Japan, its consumer-grade compact cameras like the IXUS series are primarily manufactured in China and other Southeast Asian facilities to optimize global distribution. Canon's heritage is deeply rooted in Tokyo, Japan, where it has grown from a small laboratory into a global leader in imaging and optical products.