Bowl & Basket grocery products

Bowl & Basket is a private label brand launched by Wakefern Food Corp. in 2019. It serves as a flagship brand for the retailer, designed to offer high-quality grocery staples ranging from snacks and dairy to frozen foods and pantry essentials. The brand was introduced as part of a significant packaging and product overhaul to modernize the shopping experience for cooperative members like ShopRite.

As a store brand, the manufacturing of Bowl & Basket products is outsourced to various third-party suppliers and co-packers across the United States and internationally, depending on the specific food category. This allows for a diverse product line that meets specific quality standards set by the parent cooperative. The brand is strictly exclusive to stores within the Wakefern network.

Ownership remains with Wakefern Food Corp., the largest retailer-owned cooperative in the United States. Founded in 1946, Wakefern is headquartered in New Jersey and operates as a central wholesale and distribution arm for independently owned supermarkets, ensuring that the Bowl & Basket line remains a cornerstone of their value proposition in the competitive retail market.