Indocafé instant coffee

Indocafé is one of the most prominent international brands in the coffee industry, originating from Indonesia. The brand is particularly famous for its 'Indocafé Coffeemix,' a 3-in-1 premix that revolutionized instant coffee consumption in Southeast Asia. It is manufactured by PT Fast Food Indonesia's sister entity or associated plantation companies within the Salim Group's vertical integration, primarily at the PT Sari Incofood Corporation facilities in Tanjung Morawa, North Sumatra.

Since its introduction in the early 1980s, Indocafé has expanded its reach to over 30 countries across Asia, the Middle East, and Oceania. The brand's success is rooted in its use of high-quality coffee beans grown in the Mandheling mountain regions of Sumatra, which are processed using advanced technology to maintain the authentic aroma and taste of Indonesian coffee.

Today, the brand is a core asset of the Salim Group, one of Indonesia's largest conglomerates. The group manages the entire supply chain from coffee plantations to manufacturing and global distribution. This vertical integration allows Indocafé to maintain consistent quality and competitive pricing, securing its position as a market leader in the instant coffee segment globally.